Commercial — The Cummings Twins

American ExpresS

Agency: Digitas
Project: Animation Short

Pitch winner for American Express short animation for cinema and the internet, animation by Mark Cummings, sound design by Paul Cumming

BMG

Agency: Icongraphia
Project: Promo Web Design

Deutsche Telekom

Agency: Venture3
Project: Interactive Video Game
Created for Deutsche Telekom's introduction to broadband services.

Venture3

Agency: Venture3
Project: Web Design

Developed site rebrand and web build

T-MOBILE

Agency: Sun
Project: Web-Based Game

Promotion tied with the Sun Publication and T-Mobile. Interactive viral game developed using Flash

Chesterfeild

Agency: Fram Fab
Client: Philip Morris USA
Project: Kiosk Game

Developed Interactive promotional kiosk games for the tablet.

Leisure Suit Larry

Agency: Lawtons Ma
Client: High Voltage Software
Project: Web Games Promotion

Developed Interactive promotional web games.

Travel Marketing

Agency: Lawtons Marketing Group
Client: Travel Marketing
Project: Web Development / Design

WWAV Rapp Collins
My role as a digital art director at WWAV involved working with clients such as AIG, Barclays, Blue Cross, Crisis, Legal & General, Pfizer and WWF. I was also a producer for online campaigns, making micro-sites, banner ads, and HTML emails

Art Director
Digital Production
Jul 07- Mar 08

WWAV Rapp Collins After taking on the original creative, my role with the production of this WWF Polar Bear campaign involved designing games, conceptualisation, design and 3D animation.

Art Director
Flash animation
Jul 07- Mar 08

WWAV Rapp Collins. With the Blue Cross project, I was responsible for the full life cycle of projects. Roles include concepting the look and feel, user journey and final design.

Art Director.
Flash animation / Web Design
Jul 07- Mar 08

WWAV Rapp Collins
With the Lipitor education animation. I was working primarily as an art director alongside a copywriter to develop a story about the essential facts about Cholesterol. The ‘Suspect’ was the basis of the concept. The storyboard was illustrated under my instruction. I produced the animation, and also directed other animators in its completion

Art Director
Creative / Flash animation
Jul 07- Mar 08

WWAV Rapp Collins Lipitor Science added to the ‘Suspect’ concept and was an investigative storyline. In this animation, the content is more scientific. My role was to develop the creative and the story board as well as animate and direct other animators.

Art Director
Creative / Animation
Jul 07- Mar 08

Playgen Nano-mission is an educational package for children between the ages of 8 to 14. The product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming. This particular project is about nano-medicine, which involves preventing and curing cancer.

Art Director
Concept and visualisation / Gaming architecture
Jul 07- Jul 07

OgilvyAmex International is rebranding and defining a more human approach with personal narrative as a way of demonstrating its range of products to the consumer through online media. Other projects included BT with its continual marketing for BT Business One plan. For Amex, I was Image searching for the narratives and creating layout design and design changes on web pages. For BT, I was working with a creative to propose initial ideas for banner ads to the client, and I also illustrated these concepts.

Art Director
Digital Design
Jul 07- Jul 07

Nanomission Nano-mission is an educational package for children between the ages of 8 to 14. The product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming. Creative, initial concepts, gaming architecture, interface design, animation and illustration

Art Director
Digital Design
May 07- Jun 07

Tribal DDB
Is a global creative advertising agency with a fully integrated digital division that holds major accounts with Philips, Volkswagen, Guardian, Hasbro and other large clients from the business-to-consumer sector. As an Art Director, I primarily worked with creative teams to visualise and demo concepts on projects for existing clients and new pitches. Also, a major part of the role was web design and illustration, and flash production. The role also includes inspiring the junior designers and creating an effective workflow between designers and Flash front-end developers.

Full-time Art Director
Digital Design
Aug 06- May 07

Tribal DDBA fully integrated digital division that holds major accounts with Philips, Volkswagen, Guardian, Hasbro and other large clients from the business-to-consumer sector. My role and responsibilities as an art director were to concept and produce digital online products.

Contracted Art Director
Digital Design
Aug 06- May 07

Saatchi Interactive The company is rebranding its own digital department, with a new strategy and a key focus on potential clients. Saatchi has a new vision and voice. Rebranding, designing several micro-sites. Typographic animation, character animation, voice overlay. Website development and using streaming media technology.

Art Director
Flash Animation / Web Design
Jan 06- Apr 06

Drugstore
A Brand imaging company enhancing online presence for Napster through a compelling viral campaign, offering bonus material for downloads Producing a continuation of the campaign, designing and implementing a micro-site, producing pre-loadable movies and screen saver content.

Art Director
Flash Animation / Web Design
Dec 05- Dec 05

Modem Media
Pitch for Vodafone Live, marketing to a youth audience using live music through mobile technologies. Creating potential layouts for the new promotional website, following the new brand guidelines set by Vodafone. Design for a flash application.

Art Director
Layout Design
Dec 05- Dec 05

The Brewery London
Eastman, a plastic chemicals company, is extending its existing website by introducing a section called cellulose-esters to demonstrate its resources to designers. It is producing a highly informative and engaging website. Creating concepts from the initial brief, storyboarding six sequences. Animation using 3DS Max, post-production using After Effects, and Flash integration.

Art Director
Flash / 3D Animation
Nov 05- Dec 05

Agency.com British Airways, Pringles, and John Lewis are clients of Agency.com, amongst others, in their extensive portfolio. Look and feel initial designs for BA arrive ready service, flash banner production for King Kong Pringles tie-in

Art Director
Web Design
Oct 05- Nov 05

Midas Collective
This visionary company created a spectacular product website for Honda. Producing six typographic flash animations, incorporating assets, timing, and keeping within file size limitations

Art Director
Flash Animation
Oct 05- Nov 05

Type 3 The MTV brand is promoting two campaigns: LA Rush, an Xbox Racing game and Puma. Look and feel initial designs, flash production and some functionality, preparing assets, coordinating and producing banner ads.

Art Director
Web Design
Sep 05- Oct 05

Proximity Eurostar is currently encouraging more people to visit Paris via Eurotunnel. A flash banner encourages visitors to the website to explore the personal experiences of Paris. Production of movement timing animation, incorporating assets and building the navigation and pre-loader.

Art Director
Flash animation / Web Design
Sep 05- Sep 05

JWT Shell Oil is offering careers to graduates through seminars at the university. A speaker with a CD-ROM guide projected on big screens provides useful interactive information for career development. Production of CD-ROM package, design, artwork and animation for the click-through. Working alongside a developer to produce the final product.

Art Director
CD-ROM Development
Sep 05- Sep 05

RMG Connect The JWT client required online advertising for a golfing tournament sponsored by HSBC. Producing flash banners for online placement, including backup GIFs

Art Director
Web Design
Aug 05- Aug 05

Ajilon A Major Recruitment company, required a second-generation management tool for the Client / Contractor's timesheet system. Responsible for the conceptualisation of the application, developing functionality, workflow processes and usability. The role also involved creating new branding and design. Other responsibilities were the Creation of the Functionality Design Document and the production of HTML web pages.

Art Director
Application Design
Apr 05 - Aug 05

Publicis Working at Publicis to create several focused online promotions for their recent acquisition, Powergen. Animating Flash banner adverts and creating an in-depth style guide and technical specifications document for future online

Art Director
Web Design
Dec 04 - Jan 05

DLKW
Online promotion for Intelligent Finance new Christmas offer.
Creating and animating Flash banner ads

Art Director
Web Design
Dec 04 - Dec 04

Tullo Marshall Warren
A promotion for the new Nissan commercial vehicle range using
Flash and Photoshop for creating and implementing assets.

Art Director
Web Design
Dec 04 - Dec 04

Wunderman
Working at Wunderman Interactive, producing a premium Flash microsite for the new release of the Ford Focus Auto. Working within a team and responsible for the look and feel of the website, recreating photographic images in Photoshop and directing interface design. Responsible for producing the flash animation within the micro-site, and responsible for Q&A with developers.

Art Director
Web Design
Oct 04 - Nov 04

Saab A local Saab distributor is extending their sales to capture sales through the internet for classic models and parts. Design look and feel in Photoshop, web build in Dreamweaver.

Art Director
Web Design
Sep 04 - Sep 04

Skyron Tiscali, competing for more broadband customers, has launched an autumn banner campaign to appear on a popular search engine. Translating design briefs into flash banner animations and GIFs.

Art Director
Banner Design
Sep 04 - Sep 04

Exposure The PlayStation 2 is promoting new games for its Eye Toy product. This pan-European campaign promotion channelled existing subs. Building multilingual HTML mailshots, using Dreamweaver and Photoshop

Art Director
Web Design
Sep 04 - Sep 04

DigitasClicktoquit is a GlaxoSmithKline promotion for a product called NiQuitinCQ that helps potential quitters to stop smoking. The campaign required updates to extend its service and product awareness. Photoshop web design, creating looks and feels and preparation for the web.

Art Director
Web Design
Aug 04 - Aug 04

KesselsKramer In preparation for the Autumn, Diesel is launching a campaign based on dreaming, a collection of artists will create a daydream based on a single image and develop it into a one-minute movie for DVD release. Concept and storyboard creating footage and animation, producing audioBasis of the work will be inspired by a single image and the clothing products.

Art Director
Motion Graphics
Apr 04 - May 04

Emarketeers Emarketeers needed a visual solution for their CMS package regarding their bolt-on packages. Design six logos that demonstrate the tools' usage with explainable images.

Art Director
Web Design
Mar 04 - Apr 04

Emarketeers A Company, dedicated to producing highly flexible CMS tools, requires an overhaul of their existing website. Key focuses are usability, simplicity and use of compelling imagery. Design and design of the functionality of the website. Preparing all work in Photoshop, ready for incorporation into a CMS system.

Art Director
Web Design
Mar 04 - Mar 04

I Traffic With Free Serve, becoming Wannado, I traffic has created a quirky campaign to emphasise the availability of specialist knowledge to the public. The splash page also creates interest for potential customers using its broadband. Designing in Photoshop and creating web pages in Dreamweaver MX, I was also responsible for sourcing images for ten web pages and keeping within a tight budget.

Art Director
Digital Design
Feb 04 - Feb 04

Joshua Interactive This was a proposal to create a mood video with audio to demonstrate the new appearance of new rebranding for the EMEA website with motion graphics. Sourcing video and interactive examples, capturing and editing with selected audio. The piece was three minutes long and conveyed the mood and style for the intended website. All editing compiled on Final Cut Pro 4.

Art Director
Digital Design
Feb 04 - Feb 04

Golin-Harris

As a part of a high-profile image change, Golin-Harris are promoting the UK branch to American clients in seminars with the aid of projectors and screens. Creating promotional video using animation, working to a storyboard accompanied by music, keeping pace and rhythm, conveying strap lines.

Art Director
Digital Design
Feb 04 - Feb 04

Golin-Harris
A fast-moving blue-chip global PR company required a full redesign for its new website. Design, look and feel following a design brief using primarily Photoshop and sourcing royalty-free images, working within a tight budget allocation. The final design was prepared for a CMS tool called Calligram.

Art Director
Digital Design
Feb 04 - Feb 04

T-Mobile - The Sun The Sun and T-Mobile campaign online promotion, Responsible for overseeing the design elements of production. Creating animation for the microsite and additional banner ads.

Art Director
Digital Design
Sep 03 - Oct 03

HSBC
Working with Draft Worldwide as a freelancer, creating animated Flash and GIF banners within very tight deadlines for the SBC online campaign.

Art Director
Web design
Sep 03 - Sep 03

Nike Lab RGA branding Commissioned by RGA branding agency to create an online game for a new range of track shoes for nikelab.com. Responsibility project over the viewer for the technical and design elements of production. Coordinating the designers with the development of the interface, game and intro animations, also responsible for creating the soundtrack and animation.

Art Director
Game Design / Animation
Jul 03 - Aug 03

American Express
Commissioned by Digitas to produce an online animation for American Express.Developed winning pitch and produced subsequent animated sequences, illustrations and soundtrack.

Art Director
Animation
May 03 - Jun 03

Egg Working with Draft Worldwide as a freelancer. Developed pitch to win web campaign for Egg, co-produced banner animations for existing print and broadcast campaign.

Art Director
Flash Animation / Web Design
Apr 03 - Apr 03

Venture3 We offer external consultancy and production for companies that need to enhance management, design and implementation time. Working with existing teams, we extend their creative and technical resources to develop projects. Consulting through a stage-by-stage process allows for organic development and implementation of briefs. We work closely with the team, either remotely via the Internet or giving hands-on in-house support

Art Director
Web Production, Design, Web Development
Feb 03 - Mar 03

Translucis / Diageo
Second commission by Translucis to develop three thirty-second shorts. Developed concept and animations using mathematical motion algorithms authored within Flash MX. Developed animations using Vector 3D animation Software and Flash MX. Using futuristic themes from contemporary culture. Produced deliverables for broadcast using post-production facilities.

Art Director
Broadcast Animation
Jul 02 - Aug 02

Translucis / Diageo Commissioned by Translucis to develop three thirty-second shorts.Developed concept and co-produced graphic animations using vector and 3D software, including audio tracks. Produced deliverables for broadcast using post-production facilities.

Art Director
Broadcast Animation
Jun 02 - Jul 02

Precision Interactive Produced a dynamic-looking website for Precision Interactive, an e-consultancy company seeking a high-profile image. Look and feel, photography, image creation and web design.

Art Director
Web design
Jun 02 - Jul 02

BMG
Produced three promotional websites for BMG & subsidiary companies, Koka Media label, focusing on streamed audio and animated content, and site design. Animation and web design, concept for look and feel.

Art Director
Web Design / Programming
May 02 - Jun 02

Ish Telekom Won a contract with Venture3 to develop a dual-language CD-ROM for Ish Telekom. A German telecommunications company. Developed brand concept and content architecture for the initial pitch. Sole responsibilities were co-producing the storyboard, illustrations, animations and soundtracks.

Art Director
CD-ROM / Design / Programming
May 02 - Jun 02

Now.com Animator/ Games Architect/ Web Designer
Gamer. TV, formally known as now.com, owned by PCC, TWI and IMG, is one of the largest web development projects of its time. Now.com had a 5-hour daily broadcast output and a 5-channel web portal. Coordinating a small team to produce a series of 10 animation shorts with an arun-time of 30 seconds each. Creating a concept based on an Extreme Sports character who nearly always has near-fatal accidents. Sole duties were storyboarding, script writing, animation, sound effects and voice dubbing. Preparing for web and broadcast. Other responsibilities were graphics, animation and game architecture for the online Extreme Guy game.

Full-time Art Director
Broadcast Animation
Oct 01 - Oct 02

Framfab
Produced for Philip Morris USA, we developed a promotional kiosk game for tablet devices. I was responsible for programming elements and animation elements within the application.

Art Director
Flash Development / Design
May 05 - Jun 05

Feref
Hitchhiker's Guide to the Galaxy promotional CD-ROM for press film pre-release. Developed promotional CD-ROM, programming and interface design

Art Director / Programmer
Flash Coding / Design / Animation
Mar 05 - May 05

Ordnance Survey
Was responsible for microsite development and integration into the existing site.

Full-time Flash Developer
Programming / Design
Jan 05 - Feb 05

Stalker THQ I was responsible for web-based promotion of the game Stalker by THQ, worked with the team developing the overall concept and producing and implementing animated and programmed elements within the App

Full-time Developer
Flash / Design / Animation
Sep 04 - Dec 04

Island Cruises
Was responsible for microsite development and integration into the existing site.

Full-time Developer
Flash / Design / Animation
Aug 04 - Sep 04

Island cruises
Was responsible for microsite development and integration into the existing site.

Full-time Developer
Flash Programmer
Jul 04 - Aug 04

Leisure Suit Larry
Worked with the team to develop online game concepts for a pre-launch marketing campaign. We developed web-based companions for classic games. Focused on all aspects of the overall project, including programming and animation elements within the game.

Full-time Developer
Flash Programming
Jun 04 - Jul 04

Travel Emarketing - Lawtons Communication Group
Was responsible for microsite development and integration into the existing site.

Full-time Developer
Flash Programming
Jun 04 - Jul 04

Clients & agents

Commercial PORTFOLIO

The Cummings Twins